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With a NYC Vineyard Vines store opening in Manhattan, the Vineyard Vine's marketing team wanted to send out a non-traditional invite to their blogger friends as both an interacted invitation and a promotional piece. With the concept and design branching off of an all-inclusive DIY sandbox and the instagram hashtag #vvsandgram, the NYC meets VV handmade box filled with letterpressed elements, magic sand and adorable beachy trinkets was born.

After receiving the invitation, the bloggers were encouraged to interact with the box and use the magic sand to make their own Vineyard Vines whale, instagraming the photograph with the hashtag #vvsandgram. 40 hand crafted and assembled boxes were shipped out to bloggers to experience a little summer in November.

Initial concept, designs and assembly were all done at Hartford Prints!. Letterpress pieces printed by Kaitlin Lennon, & photography by Allegra Anderson.

*and yes that is me in the photos!